adidas Originals Partners with 2017 STORM Festival, Unleashing the Originals Spirit！
“电” 闸全开，释放真我——继去年十月的电音狂欢后，风暴电音节携同adidas Originals于9月23日至24日再度降临魔都，共同为电音爱好者们带来30salon与音乐相结合的视听盛宴，为本次音乐盛会再添激情，将电音狂欢推向高潮。Following last year’s success, adidas Originals is once again joining the biggest electronic festival in Asia - STORM Festival - in the magical city of Shanghai, on September 23 - 24.作为极具规模的中国户外电子音乐节，风暴电音节从2013年起，每年吸引成千上万的电音爱好者汇集于此，体验电音巅峰。今年，adidas Originals再次参与这场电音盛典，为电音迷带来原创的品牌体验。承接本年度#原创不息#的品牌主题，adidas Originals期待为来到电音爱好者们带来专属“原创”体验。Since 2013, the festival has attracted hundreds of thousands of EDM lovers gathered together to enjoy the most incomparable and exciting electronic music experience in Asia. With its new “Original is never finished” interactive zone, adidas Orginals offers EDM lovers a one-of-a-kind brand experience. 本次adidias Originals区域的设计灵感源于品牌的经典蓝色鞋盒。超巨型鞋盒分为上下两层，下层区域向所有来到现场的电音迷开放。The design of the two-storey adidas Originals booth is inspired by the brand’s iconic shoes box with the ground floor opened to the public.热爱电音的粉丝们可以钻进停泊在超巨型鞋盒正前方的小型面包车内，摆出DJ打碟的造型拍照，并从礼仪们手中领取礼品。adiCLUB的会员还可以现场领取adidas Originals为电音节特别设计的礼物。All the EDM lovers who come to STORM are welcomed to jump into the van in front of the adidas Originals booth to pose like a DJ and take photo, as well as to receive giveaways from promotional girls. For those who sign up for the brand’s loyalty program “adiCLUB” also receive exclusive goodies that only available at the event.同时，电音迷们在一楼的Tubular Kiosk，通过特别设计的互动装置挑选自己喜欢的Tubular鞋底，打造专属时尚足印。adidas Originals还邀请到专业画师，为电音迷画上具有音乐节氛围的面部彩绘。A Tubular Kiosk placed on the ground floor, where people can unleash their originality and creativity to design their own Tubular outsoles. At the Face Painting area, all the electronic music fans can receive a futuristic face paint from professional makeup artist to add to the festive atmosphere. 上层为VIP区域，场内设有DJ台，到场嘉宾犹如进入另一个私密的玩酷空间，随音乐尽情摇摆、大肆狂欢。The upper deck VIP area contains a DJ booth where DJ spinning their music to let the electronic music fans truly explore the rhythm.知名DJ Mija及Kaku也来到adidas Originals VIP区域助兴，将现场气氛推向高潮。DJ Mija and Kaku also performed at adidas Originals VIP area as guest DJ, pushed the atmosphere to a new climax.adidas Originals 与风暴电音节携手打造令人难忘的电音体验，热情一触即发，嗨翻夏末！This year, Storm and adidas Originals once again bringing the stage explosive energy of world's top DJ's sound and visual sensations to all the electronic music fanatics, like they have never experienced before!